A campaign to encourage the people of Aberdeen City and Aberdeenshire to make the most of their weekends by taking part in more activities and outdoor pursuits has been launched by the Aberdeen City and Shire Regional Identity team.
Under the slogan ‘Don’t Lose Your Weekend, Use your Weekend,’ the campaign will highlight the range of leisure facilities and attractions available within Aberdeen city and Aberdeenshire.
Speaking at the official launch of the campaign which took place today (November 24) at Aberdeen Snowsports Centre, former Miss Scotland Nicola Jolly and local entrepreneur Garreth Wood pledged their support for the initiative.
Garreth Wood, director of the Signature pubs group, is a former junior champion cyclist, racing for Scotland with the Deeside Cycling Club. Garreth still cycles, regularly plays golf, is a keen skiier and particularly enjoys adventure based sports such as climbing and abseiling. “I love being outdoors, and enjoy just getting out of the house, whether it’s a hill walk or just to walk the dog. It’s so easy to take up a sport within the region, and there is the added bonus that we have such beautiful countryside as a backdrop.”
Nicola Jolly, now a TV presenter and model says she has always been keen to stay fit, particularly if there was a chance to be outdoors. “As a child I was horse-riding mad and still ride whenever I can. Enjoying the outdoors is not only important from a health point of view and to keep in shape, but also for its positive mental health benefits as it’s a great mood enhancer.”
Fronting the
campaign will be the new Aberdeen City and Aberdeenshire mascot – Deen. In the form of a six inch high flexible blue man, he gets his name from the nickname - The Deen - used by locals to refer to the city. Deen will be used to highlight some of the activities that can be enjoyed in Aberdeen City and Shire.
“It’s a waste to stay indoors in front of a TV or computer screen when we live in this wonderful environment with a fantastic array of activities on our doorstep, many of them absolutely free,” said Emma Watt, brand manager for Aberdeen City and Shire. “You can bag a few munros, go mountain-biking, kayaking or sailing, climbing, surfing, wind-surfing, and even kite surfing too.
“Indoors there are a range of indoor sport centres which cater for everything from climbing, swimming, gym and racquet sports to bmx-ing and skateboarding at Transition Extreme, Aberdeen’s award-winning extreme sports centre.
“We are also one of the few places in the UK where you can easily take part in snow sports in the winter, when conditions allow - and when they don’t, we have Aberdeen Snowsports Centre to brush up your boarding and skiing techniques.
“There is also world class golf, with no fewer than 50 courses throughout Aberdeen City and Aberdeenshire, and another three planned to open within the next few years, and no fewer than 45 outstanding parks and gardens to visit so you should never be short of somewhere to go for a picnic, or to kick a ball about.”
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