Thursday, September 30, 2010

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Aberdeen City and Shire will position itself as the new mecca for global golf tourism at Visitexpo 09, building on the news that three championship golf courses are to go ahead and supported by a hotel boom in Aberdeen City and Aberdeenshire which will see a range of luxury and tourist-category hotels open in the next few years.
Aberdeen City and Aberdeenshire’s bedroom accommodation will increase by around 25 per cent this year alone, thanks to the development of hotels in and around Aberdeen city. The additional hotel occupancy opening this year will support a wide variety of themed events celebrating the year of Homecoming across Aberdeen City and Aberdeenshire throughout 2009, culminating in a North-East Clan Fortnight, which will coincide with The Gathering in Edinburgh from July 18 to August 3.
Trump International Golf Links Scotland has started work on transforming the Menie estate, on the Aberdeenshire coast, into what Donald Trump has promised will be “the world’s greatest golf course.” The £1billion golf resort will comprise two golf courses, a 450-room 5-star hotel, a conference centre, 36 golf villas and 950 holiday homes.
Also in Aberdeenshire plans are going ahead for a £115m golf resort, with a hotel and conference centre and championship course designed by former


open champion Paul Lawrie, while a £40m development at Ury Estates will be the home of a Jack Nicklaus signature golf course and luxury hotel.
The ambitious new developments, totalling 757 rooms in the city, and a further 700 rooms in Aberdeenshire, will all come on stream in the next few years, adding substantially to hotel stock in Aberdeen City and Shire.
Highlights of Homecoming in Aberdeen City and Shire include a March of the Clans at Aboyne Highland Games; Scotland’s biggest two-day event, The Turriff Show; evening entertainments featuring plays and ceilidhs; and the National Trust for Scotland’s North East Clan Ball at Haddo House. There’ll also be the opportunity to learn more about the history of the region, take a blue guide tour, and delve in to the archives at the Family History Centre.
A series of heritage fairs will take place across the region to promote the wealth of culture to be found in Aberdeen City and Aberdeenshire. Also continuing the Homecoming theme will be the annual Scottish Traditional Boat Festival in Portsoy in July, while the Museum of Scottish Lighthouses in Fraserburgh will raise awareness of the Scottish influence in lighthouse design.

To find out more about Aberdeen City and Shire visit:


Saturday, September 25, 2010

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A campaign to encourage the people of Aberdeen City and Aberdeenshire to make the most of their weekends by taking part in more activities and outdoor pursuits has been launched by the Aberdeen City and Shire Regional Identity team.
Under the slogan ‘Don’t Lose Your Weekend, Use your Weekend,’ the campaign will highlight the range of leisure facilities and attractions available within Aberdeen city and Aberdeenshire.
Speaking at the official launch of the campaign which took place today (November 24) at Aberdeen Snowsports Centre, former Miss Scotland Nicola Jolly and local entrepreneur Garreth Wood pledged their support for the initiative.
Garreth Wood, director of the Signature pubs group, is a former junior champion cyclist, racing for Scotland with the Deeside Cycling Club. Garreth still cycles, regularly plays golf, is a keen skiier and particularly enjoys adventure based sports such as climbing and abseiling. “I love being outdoors, and enjoy just getting out of the house, whether it’s a hill walk or just to walk the dog. It’s so easy to take up a sport within the region, and there is the added bonus that we have such beautiful countryside as a backdrop.”
Nicola Jolly, now a TV presenter and model says she has always been keen to stay fit, particularly if there was a chance to be outdoors. “As a child I was horse-riding mad and still ride whenever I can. Enjoying the outdoors is not only important from a health point of view and to keep in shape, but also for its positive mental health benefits as it’s a great mood enhancer.”
Fronting the


campaign will be the new Aberdeen City and Aberdeenshire mascot – Deen. In the form of a six inch high flexible blue man, he gets his name from the nickname - The Deen - used by locals to refer to the city. Deen will be used to highlight some of the activities that can be enjoyed in Aberdeen City and Shire.
“It’s a waste to stay indoors in front of a TV or computer screen when we live in this wonderful environment with a fantastic array of activities on our doorstep, many of them absolutely free,” said Emma Watt, brand manager for Aberdeen City and Shire. “You can bag a few munros, go mountain-biking, kayaking or sailing, climbing, surfing, wind-surfing, and even kite surfing too.
“Indoors there are a range of indoor sport centres which cater for everything from climbing, swimming, gym and racquet sports to bmx-ing and skateboarding at Transition Extreme, Aberdeen’s award-winning extreme sports centre.
“We are also one of the few places in the UK where you can easily take part in snow sports in the winter, when conditions allow - and when they don’t, we have Aberdeen Snowsports Centre to brush up your boarding and skiing techniques.
“There is also world class golf, with no fewer than 50 courses throughout Aberdeen City and Aberdeenshire, and another three planned to open within the next few years, and no fewer than 45 outstanding parks and gardens to visit so you should never be short of somewhere to go for a picnic, or to kick a ball about.”

To find out more about Aberdeen City and Shire visit:


Monday, September 20, 2010

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Aberdeen City and Shire is backing local swimming champion Hannah Miley, one of the region’s brightest stars for the 2012 Olympics, by funding a sponsorship package through Aberdeen’s Robert Gordon University Sports Scholar Scheme.

Hannah (19), from Inverurie, Aberdeenshire, is the current European record holder and British champion for the 400m individual medley and the British champion for the 200m breast stroke and 200m individual medley. Earlier this month she won gold in the 400m individual medley at the Barcelona and Canet legs of the Mare Nostrum Tour, breaking a new meeting record in Canet. She also clinched a gold in the 200m individual medley in Barcelona and was placed third in the 200m freestyle at Canet. Hannah also competed in the Beijing Olympics last year where she was placed sixth in the 400m individual medley.

The four-year sponsorship will enable Hannah to continue training for her medal quest at the 2012 Olympics, while studying for a degree in sport and exercise science at the Robert Gordon University in Aberdeen as an RGU:SPORT scholar. The sponsorship will also contribute towards Hannah’s travel, accommodation and additional costs when competing in events in the lead-up to the Olympics.

Hannah said: “The sponsorship is a dream come true for me as it enables me to have fantastic training facilities, but remain in Aberdeen City and Shire, which is just a great place to be. Many sports scholars choose to move to America for their training, and I had been made some tempting offers, but I chose Robert Gordon University because I love being at home. The pool is really first class and an ideal environment for training, and it’s so easy to fit in the training schedule with my lectures. The facilities in the region have allowed me to get this far, and with the added support of Aberdeen City and Shire regional identity sponsorship, I hope I can go all the way in my swimming career.”

To coincide with the announcement of the sponsorship package, a poster campaign featuring


an image of Hannah with the slogan ‘Aberdeen City and Shire backing Hannah Miley to 2012’ will be launched so that a high level of regional pride can be built around the rising star.

Emma Watt, brand manager for Aberdeen City and Shire, said that Hannah would be an ideal international ambassador for the region: “We believe it is vitally important to invest in our young talent, and Hannah’ s dedication and positive attitude, not to mention her winning performances, will act as a real inspiration to other youngsters in the area. We also wanted to encourage Hannah in her decision to stay on her home territory – she absolutely loves living in the region, and Robert Gordon University provides the elite training facilities which are already helping Hannah show she is the best swimmer in the country. We hope that the region sends out a really powerful message that if you want to achieve, it is possible in Aberdeen City and Shire”

Hannah will benefit from a package of tailor-made programmes devised to support her needs, sport discipline and academic course requirements within Aberdeen City and Aberdeenshire. She will also have access to a private lane in the swimming pool at RGU:SPORT whenever she needs it and a private room close to the pool.

Director of Aberdeen’s RGU:SPORT, Filippo Antoniazzi commented: “I think it’s great that Hannah has not only chosen Robert Gordon University and Aberdeen City and Shire against going to the USA, but also that she has chosen us above some of the bigger sports-focused universities in England. We now have a growing pool of young elite sportsmen and women who are recognising that we have the facilities needed to equip them to compete on a world class stage. Youngsters like Hannah, and Laura Murray, our golfing star, currently ranked number two amateur in Scotland, will only help our growing reputation as one of the premier sports universities in the UK.”

To find out more about Aberdeen City and Shire visit:

Wednesday, September 15, 2010

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Scotland’s largest Next store opened in Aberdeen last week (August 6), launching a new design concept in the UK for the high street fashion and home chain. This is the latest in a string of new openings for top brand names in the city, demonstrating the strength of Aberdeen’s retail sector as it continues to be more resistant to the effects of the recession.

The flagship store is located on the upper mall of Aberdeen’s Bon Accord Centre, and has almost 30,000 square feet of trading space - three times the size of the combined floor space of the two existing Next shops in Aberdeen’s St Nicholas Centre. The store features new displays, graphics and materials, and is the first UK store to introduce a shoe lounge.

Karen Millen opened its first store out of the central belt in the Aberdeen shopping centre last April, exceeding sales targets in its first week by more than 140%, while Oasis, Warehouse and Coast all beat expected sales targets when they opened enlarged stores in May.

Leading luxury shoe retailer, Kurt Geiger, is set to open its first Scottish boutique outside the central belt at the end of the month, and will be joined by new stores for Topshop, Topman and River Island.

Cheryl Baer, marketing manager of the Bon Accord & St Nicholas Centre in Aberdeen said: “The latest stores to open in Aberdeen’s Bon Accord Centre all delivered very strong performances in their first few weeks of trading, and there has been a fantastic buzz in the centres since these stores opened.


We are in negotiation with a number of stores which are new to the city, and the overall impression they are reporting is that Aberdeen offers a real opportunity.”


Rita Stephen, Development Manager for Aberdeen City and Shire Economic Future (ACSEF), said: “The new stores are a testament to the confidence retailers have in Aberdeen and have given a new impetus to the retail offering in the city. Aberdeen has suffered in the last few years with a lack of choice in the retail sector, particularly in its range of mid to premium high street fashion stores. These investments keep retail expenditure in the city and provide a much needed incentive to local shoppers to avoid travelling elsewhere in search of up to date fashion.”


Due to be completed this Autumn, Hammerson’s £250m Union Square project will provide Scotland's second-largest shopping centre, complete with a multiplex cinema and links to a new transport hub at the nearby Aberdeen railway station and the new bus station.

Of the retailers and eateries signed up to the development this year, 80% of the brands are new to Aberdeen with Bestseller, Apple, Azendi and Yo! Sushi making Union Square only their second retail location in Scotland.

Other retailers opening their first Aberdeen store in Union Square include, Zara, Cult, Mamas & Papas, Cotswold and Instyle Furniture, as well as new restaurants Nando's and ASK.

To find out more about Aberdeen City and Shire visit:


Friday, September 10, 2010

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ABERDEEN City and Aberdeenshire has turned its focus on leisure visitors in Norway, with a delegation recently attending the Reiseklar exhibition in Bergen (January 16 to 18) to explore some of the opportunities.

The Aberdeen Airport Business Development Forum has targeted Norway as a prime area for attracting leisure tourism to Aberdeen City and Shire, complementing the region’s strong business travel links.

Wideroe Airlines already operates a route from Aberdeen to Bergen and in January Eastern Airways launched direct flights to Oslo which will operate in addition to its Stavanger route.

Claire Burt, marketing manager for BAA Aberdeen said: “Aberdeen has greater connectivity to Norway than any other destination. Although the business sector is strong, there is clearly ample opportunity to attract more leisure visitors and we have set up a working group to explore and maximise these opportunities.”

Reiseklar attracted more than 150 exhibitors, with around 20,000 visitors to the show. Promoting the region on the Aberdeen City and Aberdeenshire stand were representatives from Visit Scotland, BAA Aberdeen, the new Malmaison Hotel and G-Casino, which recently opened its doors in the new City Wharf development. The group


carried out market research during the event, to capture information on the current perception of the region within Norway and to build a profile of potential Norwegian tourists.

Rita Stephen, Aberdeen City and Shire Economic Future (ACSEF) development manager, said: “We are on the brink of a very exciting period for the travel industry within Aberdeen City and Aberdeenshire. Not only do we have a whole host of new hotels, golf courses and other attractions coming on stream in the next few years, we will also be able to offer a vastly improved retail experience.

“Added to that, the weak sterling exchange rate will make the region much more appealing to overseas visitors and the tourism industry must capitalise on that opportunity to attract tourists from abroad.”

The Aberdeen Airport Business Development Forum includes representatives from BAA Aberdeen, Visit Scotland, ACSEF, Eastern Airways, the Aberdeen and Grampian Chamber of Commerce, and Aberdeen Hotels Association. The group is currently gathering information on people with an interest in doing business with Norway. For further details contact Claire.burt@baa.com

To find out more about Aberdeen City and Shire visit:

Sunday, September 5, 2010

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Aberdeen’s retail sector will be given a further boost this Saturday (August 22) with the opening of three top high street brands in the city’s premier shopping destination.

Topshop and Topman will open for the first time in the Bon Accord Centre while River Island will open bigger premises next door. The new stores further strengthen Aberdeen’s Bon Accord and St Nicholas Centres’ positioning as the top fashion destination for the North and North-east of Scotland.

The interior of the new Aberdeen Topshop and Topman will be based on the recently opened New York store – they are the only Scottish stores to boast this look.

Topshop will stock denim, shoes, lingerie, tall, petite, Kate Moss and a selection of Topshop’s designer collaborations, together with its range of mainline collections.

To mark the opening, Topshop street teams will hand out gift cards in Aberdeen city centre and there will be a competition to win the entire contents of the window display and free sunglasses with every £30 spent. Topman teams will be handing out flyers with unique giftcodes - customers will need to take their unique code to the new Aberdeen store to redeem their gift, where they can receive up to £100 to spend instore.

River Island, which will move from its current unit in Aberdeen’s St Nicholas Centre, will stock the complete selection of its exclusively designed in house range of both men’s and women’s fashion. The brand has a 100 strong design team and each year more than 12,000 pieces of clothing are produced for its 250 stores nationwide.

‘’River Island are very excited about the new store in the Bon Accord Shopping Centre. The store will serve to epitomise the brand’s design ethos and provide a modern and forward thinking environment in which to shop,” said a River Island spokesperson.

These will be the latest in a raft of new store openings in the Bon Accord Centre, Aberdeen – Scotland’s biggest Next recently opened, as have bigger shops for Warehouse, Oasis and Coast, as well as the


only Scottish Karen Millen shop outwith the central belt.

Cheryl Baer, Marketing Manager of the Bon Accord and St Nicholas Centres in Aberdeen, says the new stores further underlines the Centres’ position on the Scottish retail map.

“These are hugely popular brands, essential to any shopping centre, and they will be a great draw for shoppers. They are further building on the strong fashion focus we have, particularly in the Bon Accord Centre which now boasts a number of flagship stores and brands which aren’t available anywhere else in the North and North-east of Scotland,” she said.

“As well as benefiting from a far bigger range of fashion, these new stores are fresh, modern and funky, which will add to the overall shopping experience.

“We are particularly excited that the new Topshop and Topman will be the brand’s first shops in Scotland to have a shop fit based on the New York store as this will give shoppers an exclusive insight into the now famous Broadway store.

“These openings are playing an important part of a bigger picture of change at the Bon Accord and St Nicholas Centres. This area of the Bon Accord Centre, in particular, has a range and depth of fashion which is second to none across the North and North-east of Scotland.”

Emma Watt, Brand Manager for Aberdeen City and Shire, said that the new stores are testimony to the confidence that retailers have in the Centres and the stability of the region.

“The face of Aberdeen’s retail sector is changing and the Bon Accord and St Nicholas Centres are playing a pivotal role in this transformation,” she said.

“Topshop, Topman and River Island are among the best know High Street names and these bigger stores are guaranteed to prove exceptionally popular, ensuring that not only are shoppers staying in Aberdeen but that visitors are now coming to the city, specifically because of the strength of retail offering.”

To find out more about Aberdeen City and Shire visit:



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